To score success, you must be willing to make mistakes
Remember Chicken Litter? I’m not surprised; it got about as far off the ground as a hen in flight. But without it, there might never have been a Kitty Litter, which revolutionized life for pet owners and earned me more than a few dollars in the process.I was in my 20s, laboring in my father’s sand and gravel business, and chafing to climb out of the rut we seemed to be in. When my father started buying crumbled clay to use as an industrial oil and grease absorbent, I looked for other ways to use the material. One day, I was talking to a guy about nesting chickens, and the Big Idea kicked in.